The snowy weather has caused the retail supply chain pipeline to freeze up, causing problems from distribution centre to delivery level, according to IMRG’s Delivery Director Andrew Starkey.
Internet retailers have therefore struggled to meet the demand of UK customers, with some online purchases unlikely to arrive in time for Christmas Day.
Carriers and retailers are working hard and doing all they can in what is a tough situation, especially at such an important time of year for both business and consumer.
Starkey explained: “If deliveries can’t be made because of the weather, the depots fill up and when they can’t take any more, parcels have to be kept on the trailers that brought them across the country.
“This leaves all the delivery companies short of capacity to collect and move new orders.
“The result is that the whole pipeline starts to seize up with a knock-on effect to parts of the country that otherwise don’t seem to have been hit too badly by the weather.
“It’s understandable that shoppers in these areas will find this frustrating, but without vehicles available in the right places to move parcels, they can’t simply be delivered.”
Despite the problems the UK’s e-tail industry is still preparing for a bumper festive season, with sales estimates indicating that online retail is continuing to grow each year.
James Roper, CEO of IMRG, remarked: “December 2010 remains on track to be the biggest online shopping month ever in the UK with a predicted £6.4 billion spent by online consumers, and more than a quarter of a billion parcels successfully delivered.”