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Fashion retail drives Lowry centre sales growth


Fashion retailers such as Marks & Spencer, Flannels and Gap Outlet have helped Manchester Lowry Outlet Mall to a strong Christmas trading period at the end of 2010.

The mixed fashion category at the retail hub on Salford Quays saw sales rise 43 per cent year-on-year in the two-week peak Christmas period, helping overall trading rise by seven per cent during that time.

Considering heavy snowfall caused havoc throughout the UK for shoppers and retailers alike, including those in the north-west, the figures make encouraging reading for the region’s economy.

Indeed, footfall at the mall for the whole of 2010 was up 3.2 per cent compared to 2009, while sales figures grew by 3.5 per cent year-on-year, helped by the addition of retailers like Holland & Barrett and Bijoux to the centre’s portfolio over the course of the 12 months.

Centre Manager at Lowry Outlet Mall, Robert Hallworth, told Retail Gazette last month that the arrival of the BBC’s MediaCityUK later this year will be a further boost, bringing even more trade to his shopping centre.

He also noted that more retailers will be attracted to the Salford Quays area thanks to the better transport links to Manchester city centre and higher potential consumer base the development will bring.

Commenting after the Christmas results, Hallworth added: “Whilst 2010 proved a difficult year for most centres, the Lowry Outlet Mall continued to grow in its sales and footfall due to a raft of new and exciting retailers and targeted marketing.

“We can now look forward to another excellent year in 2011 with the exciting arrival of the BBC and ITV Granada to the adjacent MediaCityUK site together with the additional businesses they will bring with them.”

Like-for-like sales from January 1st to January 9th 2011 were up 29 per cent compared to the same period in 2010, making it an encouraging start to the new year for the mall.

Published on Monday 24 January by Editorial Assistant

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