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Waitrose seals signage deal with Pierhouse


Software company Pierhouse has been chosen by supermarket chain Waitrose to design its new in-store signage solution incorporating its Net-tickit system.

Pierhouse already supplies its flagship product Net-tickit, which holds and organises in-store data to create specific on-brand customer communications, to fellow retailers Robert Dyas, Mothercare and The Midcounties Co-operative.

As a single solution provider, Pierhouse not only supplies software but also all necessary output devices including in-store printers, central printers, electronic shelf edge labels, handheld devices, label printers, bar code readers, big screens, mobile phones, and even Twitter and Facebook.

James Stacey, the Waitrose Project Manager for the Strategic Signage Management System, said: “We chose Net-tickit because it best met our current and potential future requirements. The quality and user friendliness of Net-tickit also made it stand out.

“The Pierhouse team demonstrated that they really understand retail and have been very supportive in understanding and responding to our specific needs.”

The deal comes at a transformative moment for Waitrose as it trials convenience format stores through its Little Waitrose fascia.

Possible innovations in the future as part of the Pierhouse deal include electronic shelf edge labels, digital media display screens and incorporating social media and mobile handsets.

Malcolm Wicks, Marketing Director at Pierhouse, commented: “We love retail and have enjoyed working with the Waitrose team to understand their requirements.

“We are very pleased to have been selected by Waitrose as the sole supplier for their Strategic Signage Management System and look forward to continuing our long association with Waitrose and working closely with the Waitrose team to ensure that they take full advantage of the capabilities of Net-tickit.”

Published on Monday 31 January by Editorial Assistant

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