In a move to try and boost sales, Argos.co.uk has given its customers the option to pay for goods using PayPal.
Argos said the new collaboration shows its ongoing commitment to providing its customers the best possible choice for payment delivery and products.
Argos already has PayPal experience, through Argos Clearance Bargains, an eBay sales channel which sells surplus stock of electronic goods, but the new deal brings the relationship to it core web offering.
After a disappointing Christmas period, which saw total sales figures for its third quarter fall by 3.2 per cent year-on-year, this new online payment option will aim to attract more customers to its website.
Following recent research from Forrester showing that a third of people polled chose PayPal as their favourite online payment solution, Argos believes it can gain sales from avid PayPal customers.
Additionally, with more and more people using mobiles to buy products they desire, m-commerce is an area that both companies aim to develop in the year ahead.
Cameron McLean, General Manager of Merchant Service at PayPal UK, said: “We’re delighted that our customers can now use PayPal on Argos.co.uk - one of their favourite online shopping sites.”
The new payment partnership was announced as Argos launched its landmark 75th catalogue, which includes the retailer’s spring-summer collection for 2011.