Shopping centre managers of the future will be able to benefit from an upgraded educational programme, created by the British Council of Shopping Centres (BCSC).
The BCSC’s Diploma in Shopping Centre Management (SCM) has been adapted to meet the changing requirements of the retail property market, with a new module on valuation which focuses on issues such as retailer performance, voids, footfall and tenant mix.
At a time when many industry indicators are suggesting there is a regionalisation of retail performance in the UK, with London being home to the vast majority of property development and secondary shopping centres battling for business, it is vital that managers are aware of exactly what is needed to make their sites successful.
To aid this further, a new ‘Retailing’ module has been developed by those running the diploma to encourage future centre managers to increase their understanding of retailers’ requirements, thus building closer relationships between owners and occupiers.
The course, which is run in partnership with the College of Estate Management (CEM), has also been adapted so that it has a greater emphasis on teaching students about new technology in marketing and how best to configure retail space for the best results.
Michael Green, CEO of BCSC, remarked: “In partnership with the CEM, BCSC is proud to launch its upgraded SCM Diploma.
“In its 22 years of running, this industry standard of excellence has seen almost 500 diplomates progress through the course to the highest positions within centre management.
“Times change, but BCSC is still committed to keeping education and training as a key priority for its members.”
Students may be attracted further to the course due to the new look diploma being of equal standard to the first year of an undergraduate degree, with opportunities available to transfer diploma credits onto other relevant degree programmes.
Green added: “With this upgraded qualification we have responded to the ever-evolving nature of our business, providing the next generation of our members with a strategic understanding of how to manage retail assets, and developing their portfolio of skills so that they are well placed to take the sector forward.”