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One in five smartphones bought online


By Mark Davidson

More than seven per cent of all phones purchased in Europe last year were bought online, according to research by GfK Retail and Technology.

This represents significant growth over the same period in 2009 but the figure is even higher for the more popular smartphones, with 20 per cent of these handsets being purchased via the internet.

Aaron Rattue, GfK Global Telco Marketing Director, said: “For several years now the internet has been a key source for high ticket technical goods and it will continue to have a significant influence on the sales of mid to top level phones.”

Over the Christmas shopping period many major e-commerce sites boasted revenue increases, with more and more customers purchasing gifts online instead of on the high street.

Meanwhile smartphone sales have continued to grow, prompting an increasing number of stores to focus on m-commerce as a new way of shopping.

Online retailer eBay, for example, recently reported that sales via mobiles reached $2 billion (£1.25 billion) in 2010, with Global President and CEO of the company John Donahue expecting that to double in 2011.

Next month Barcelona will host the Mobile World Congress, the annual gathering for the mobile industry. The exhibition has 1,300 companies displaying the cutting-edge products and technology that will define the mobile future.

Published on Tuesday 25 January by Editorial Assistant

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