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Brian McBride quits as Amazon UK MD


Brian McBride has stepped down as Managing Director (MD) of online retailer and will be replaced by Christopher North, who was previously Vice President for Media Products at the company.

The MD has left due to health reasons and he will soon assume treatment for prostate cancer, which doctors are optimistic will result in a positive outcome.

It is just over five years to the day since McBride joined Amazon, and in a statement today he spoke of the “privilege” he has felt while working for the firm.

He added: “I will truly miss the entire UK team but this is the right time to hand over the reins.”

Diego Piacentini, Senior Vice President for International Retail at, commented: “Brian’s steady leadership has embodied Amazon’s obsession with customers and I want to thank him for his tremendous contributions over these last five years.

“We are relieved to hear his condition is fully treatable and we respect his decision to step down at this time - he will be missed.

“Every member of the Amazon family wishes Brian a speedy recovery.” was recently voted second in Foresee Results’ Christmas Customer Satisfaction Index, finishing behind US-based parent company

And despite threats to its operation in the lead-up to Christmas, Amazon was able to avoid distributed denial-of-service attacks from internet activists who wanted to slow down the services of companies that withdrew support for WikiLeaks.

Published on Tuesday 04 January by Editorial Assistant

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