Longbridge, a town near Birmingham, is set for a £70 million redevelopment if a planning application recently submitted to Birmingham City Council is accepted.
Property company St. Modwen has announced today that, in association with its partner Advantage West Midlands, it has requested permission to build over 160,000 sq ft of new retail space in the centre of the town.
A hotel, 40 apartments and additional parking all form part of St. Modwen’s plans which will regenerate the former site of the MG Rover works in the town.
Bill Oliver, CEO of St. Modwen, said: “The submission of a planning application for the new town centre at Longbridge is a major milestone in the evolution of this project.
“It underlines our expertise in taking on large scale regeneration projects and provides a clear indication that 2011 will be one of the most active years yet for this important scheme.”
Anchoring the development will be an 85,000 sq ft supermarket with an additional 80,000 sq ft of other retail space, potentially making 600 new jobs, and St. Modwen claims that significant interest has already been shown by national retailers.
Longbridge has a history of car production dating back to 1905 but since most of the production factories were demolished in 2006 MG Rover is now running a reduced works in the town.
Parts of the redevelopment already in process include the new Bournville College, which is situated just off Longbridge Lane/Bristol Road and is set to open ready for the next academic year, and the already completed Longbridge Technology Park.
If planning permission is granted construction should begin this summer.