By Mark Davidson
One of the biggest events in the fashion calendar kicked off on Friday with the launch of London Fashion Week (LFW).
The event was opened by Chairman of the British Fashion Council (BFC), Harold Tillman, and new BFC ambassador and wife of the British Prime Minister Samantha Cameron.
LFW will again play host to a variety of British fashion icons such as Paul Smith and Burberry, as well as featuring up and coming talent such as designs from the students of Central Saint Martins Fashion.
A statement from the BFC this week announced that there will be a record number of American buyers at the showcase occasion, ranging from established names like Saks Fifth Avenue and Barneys to smaller boutiques like Opening Ceremony.
China has also become a prominent consumer of British fashion in recent years, with multi-brand stores opening in Beijing and Shanghai, and delegates from the Chinese fashion industry will be present at this week’s shows.
This announcement goes hand in hand with Global Blue research from earlier in the month which said that A1273|a growing number of south-east Asians are flocking to London as fashion tourists.
Susan Haird, Acting CEO of UK Trade and Investment, commented: “London Fashion Week is an excellent platform for British designers to showcase to the international fashion community the creative, edgy brilliance of our multi-billion pound fashion industry, which is worth £21 billion to the UK economy and supports 1.31 million jobs.
“We look forward to partnering once again with the BFC to assist new and exciting designers make their mark in key international markets.”