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Confetti sales shoot up after administration


Online wedding products retailer has had a good start to 2011, and has today reported positive trading figures for the year-to-date.

Since the company was brought by businessman George Buchan in September last year it has moved in a new direction, with sales up 20 per cent year-on-year since Christmas. went into administration last year, one week after it was purchased by e-commerce organisation The Hut Group. The wedding specialist closed all five of its bricks and mortar stores, including the one on Tottenham Court Road in central London, and the Hut Group immediately placed the firm up for sale.

Buchan subsequently purchased the website and his first decision in charge was to refresh its look and offer new product ranges.

Meanwhile, making the business online-only has reduced overheads and enabled the business to take advantage of the growing popularity of e-tail.

New owner Buchan said: “Confetti is a well-loved brand and has a fantastic reputation for providing brides with everything they need to plan their wedding.

“The business has had to change to reflect the current climate but our focus has always been to retain our position as the UK’s number one wedding website.

“In addition to maintaining the services we are recognised for, we are building the brand by developing new opportunities to ensure we are the first choice for the modern bride.”

Published on Monday 21 February by Editorial Assistant

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