Department store giant, Debenhams has unveiled its ‘Feel Fabulous’ marketing campaign for its up and coming Spring/Summer 2011 (SS11) designer collaboration collections.
Several famous fashion designers, incuding Jasper Conran, Ben de Lisi and Julien MacDonald, appear in the TV slots dressing women in Debenhams clothes before they walk onto the street.
Debenhams has collaborated with top designers for more than 20 years and this new advert again promotes its offer of designer clothes at affordable prices.
Designer Jeff Banks, who appears in the campaign, commented: “Debenhams have got some of Britain’s best designers working with them, so from a consumers point of view its fantastic value…and its exclusive design.”
Another designer involved, John Rocha, added: “My collections are beautiful and detailed, embodying global influences with contemporary styling. It gives me great satisfaction to be a designer at Debenhams.”
The televised adverts will be supported by Debenhams.com and Debenhams TV, which will be showcasing interviews with each designer and a behind the scenes look at how they create their signature collections each season.
Michael Sharp, Debenhams Deputy Chief Executive Officer, said: “The ‘Feel Fabulous’ campaign really captures and celebrates the designers at Debenhams concept that we are so very proud of.”
Debenhams, like many other retailers, saw sales severely hit by the snowy weather in December and is hoping that the new designers collections coupled with a successful marketing campaign will make up for this disappointment.