Transactional website provider BT Fresca has highlighted a busy Christmas period as the main driver of growth for its retail clients during 2010, it was revealed today.
A number of the busiest online trade days of the year during the period meant 30 per cent of its clients’ yearly sales were made over the festive weeks.
For the whole year the total volume of sales grew 83 per cent across its platforms whilst value of sales increased 68 per cent year-on-year.
The busiest day last year for its clients, which include Coast, Habitat, JJB Sports, Karen Millen, Matalan, Snow+Rock, TJ Hughes and Warehouse amongst others, was December 2nd with sales reaching £2 million in 24 hours.
“It’s interesting that the busiest day in 2010 was earlier and more pronounced than previous years,” says Richard Vining BT Fresca’s Head of QA and Performance.
“This suggests that people may be more prepared and are shopping online in a more planned way.
“The flipside is that retailers are also getting better at marketing campaigns and increasingly reference their websites when advertising on other media. So there’s a definite increase in promotional activity - both in terms of frequency and type. And their campaigns are starting much earlier than they used to.”
BT Fresca is a division of BT Expedite, which is the retail services arm of parent company BT and specialises in enabling multichannel solutions across all areas of the sector.
Late last year BT Expedite sign a deal with The Co-operative to provide web-based induction and training to its staff.