John Lewis department stores reported another drop in sales today, as last week’s trade continued the poor trading seen at these stores since the new year.
Sales fell 0.4 per cent year-on-year, going from £51.47 million in 2010 to £51.24 million in 2011 but overall partnership trade grew by 8.2 per cent thanks to the continued strength of Waitrose
The supermarket arm of the John Lewis Partnership achieved 13.3 per cent in the week ending February 19th.
Waitrose claimed that because Valentine’s Day fell on a Monday this year, sales of luxury items were boosted at the upmarket supermarket, seafood saw impressive sales and not surprisingly flowers enjoyed a 37 per cent increase.
In contrast deprtment store sales struggled with the homewares department performing worst with a 2.1 per cent drop in trade but online kept up its consistent growth.
Maggie Porteous, Head of Selling Operations at John Lewis Home, said: “The week started off well with some impetus from Valentine’s Day falling on the Monday, giving a great double-figure increase on Sunday.
“Unfortunately, we couldn’t keep this momentum going through the weekdays but did peak again on Saturday. Johnlewis.com had another great week’s trade at +26.7 per cent, and in particular, saw fabulous fashion results at +50 per cent.”
Porteous is hoping that half term will boost the sales of toys and childrenswear at the department store as footfall increases.