Fashion retailer H&M has reported a nine per cent increase in total sales for January, compared to the same month in 2010.
The hike in trading, which is recorded in local currencies, comes after the company grew its global store base from 1,987 to 2,210 over the course of the year.
H&M’s success in January follows strong annual results, which were published at the end of last month.
Total sales grew 15 per cent year-on-year in the 12 months to November 30th, prompting the company’s CEO Karl-John Perrson to call 2010 “a very good year” for the business.
Other highlights from the 12-month period include an improvement in its market position and the launch of an online store in the UK.
Meanwhile H&M has announced its spring-summer home collection, which will focus strongly on outdoor living and involves products with strong floral patterns.
Evelina Kravaev Söderberg, H&M Home’s Head of Design, commented: “In high summer much of your living is outdoors.
“We long to live, eat and bathe under blue skies. This summer’s key pieces are picnic blankets and cooler bags for a really fashionable picnic, and beach towels will suit every taste.”