UK retail group the John Lewis Partnership is expanding its online delivery service to 25 European countries, as it plans international expansion.
Johnlewis.com will soon start taking orders from selected European to enable the retailer to asses which cities across the continent have the demand for John Lewis products to support brick and mortar stores.
Over the next 18 months the service will be increased to accept foreign currencies and in time the partnership hopes to establish foreign language websites.
Andrea O’Donnell, Commercial Director at John Lewis, said: “To make a more significant investment, we need to be confident that the demand is worth it.”
She added that this “web-first” expansion strategy was “the most compelling” way of assessing international expansion.
Continental consumers will not be able to buy large items of furniture or electrical goods from the site initially but this may change depending on the success of the service.
John Lewis will be bullish following its high sales figures over the last few months and further proof of its expansion ambitions was made clear by Waitrose, its grocery arm, announcing its plans for its first overseas stores.