In a bid to get closer to their customers and keep them informed, Lloydspharmacy is launching an in-store magazine titled ‘All of You’.
The magazine aims to offer readers advice and tips on healthcare, beauty and lifestyle.
The publication, produced in conjunction with Axon Publishing, is aimed primarily at women and will build on the company’s ethos of providing healthcare and support for life.
Steve Gray, Trading Director at Lloydspharmacy, said: “Lloydspharmacy has continually evolved to meet the changing needs of our customers. New and even regular customers may not be familiar with the wide range of affordable products and healthcare services we now offer.
“Our All of You magazine will help us become closer to our customers and to inform them of the new ways in which we can help. We are proud of our expert role within the community and All of You is designed to be an extension of this.”
Last year Tesco announced that its in-store magazine had a readership circulation of nearly 2 million and many other retailer have announced store readerships for their free in-store publications.
The magazine is set to launch in March 2011 just after the arrival of new Managing Director, Tony Page.