Outdoor equipment retailer Go Outdoors expects to create around 500 jobs this year as it establishes itself as the leading player in its sector.
Ten new outlets are set to be added to the company’s portfolio over the course of 2011, bringing its network of stores to 37, and the planned growth follows strong trading in the year to January 30th.
Results posted today show that Go Outdoors achieved sales of £114.9 million for the 52-week period, with like-for-like (LFL) trading up 10.6 per cent compared to the previous year.
Online sales have played a significant role in the business’s development too, with revenue from its transactional website growing 45 per cent over the course of 2010.
And whereas many retailers reported sales slumps during last month’s snow,, Go Outdoors recorded a 20.2 per cent increase in LFL trading for the five weeks leading up to Christmas Eve.
CEO of Go Outdoors John Graham spoke to Retail Gazette about his exciting plans for the business’s future towards the end of 2010, and it now appears that these targets are being met.
“We are bucking the trend in retail and are continuing to grow both in terms of sales and number of stores,” he explained.
“Our strength lies in the fact we are able to cater for all levels of outdoor enthusiasts across a number of outdoor activities.
“We offer the most comprehensive range of branded products as well as our own-labels so we are able to give a variety of choice for all budgets.”
He added that of the ten stores set to open in 2011, three - in Manchester, Stoke and York - are already confirmed.