Shoppers in the UK continued to increase their spending via the internet last month with online sales reaching £5.1 billion, the latest IMRG Capgemini e-Retail Sales Index revealed.
January’s report showed a year-on-year sales increase of 21 per cent during the month, with the travel sector seeing the biggest rise in e-commerce trade - up 31 per cent compared to the same month last year.
In the retail sector it was the home & garden sector that showed the most growth, with an impressive 56 per cent year-on-year increase and an average basket spend of £120.
Director of Information at IMRG Tina Spooner commented: “While the index results for January show a very encouraging start to the year for e-retailers, it is important to note this strong growth is on the back of the lowest-ever annual growth recorded in January last year when the e-retail market grew just 4.6 per cent.
“Multichannel retailers performed well last month with sales growing by almost a third compared with January last year, but the pureplays and catalogue retailers saw annual growth dip to eight per cent, following a year of steady growth in 2010.”
Compared to December both multichannel and online only stores had a dip in sales, diving 24 per cent and 27 per cent respectively, however both showed year-on-year increases in January.
Multichannel retailers are showing a higher average basket £195, a two per cent year-on-year rise, compared to online only retailers whose average basket size declined a huge 27 per cent to £92.
Gareth Jones, Retail Director of Shop Direct Group, commented: “We have maintained the strong sales performance that we saw over the Christmas period.
“Sales via mobile devices have been particularly pleasing and have continued to show impressive growth, with a 320 per cent year-on-year increase being recorded for January.”