London’s West End saw sales grow for the second consecutive month in January, new figures from New West End Company have shown.
The report shows sales in West End stores up 5.8 per cent year-on-year, ahead of the national average, and this follows on from a strong December which saw an increase of 3.8 per cent year-on-year.
Sales across the country saw a smaller rise of 4.2 per cent rise in January according to the British Retail Consortium, helped mainly by stores increasing the length of their January sales and people rushing to avoid the VAT increase at the start of the month.
New West End Company announced that the sales of luxury items had provided a boost to January’s sales, with hot spots like Bond Street and Regents Street seeing double digit growth in the month.
The new start to the year saw men heading out in droves to buy new suits ahead of work and premium tailor Brooks Brothers on Regent Street boasted an increase of 25 per cent.
Jace Tyrrell of the New West End Company said: “After a strong Christmas, despite the effects of the snow, London’s West End has again bucked the National trend for sluggish sales growth.
“January trading was boosted by those perennial big-spenders – shoppers looking for luxury items and also domestic shoppers kitting themselves out for a new year of work – London is definitely spending again this January.”