Telecoms business Orange is set to launch the UK’s first major contactless prepaid card from Mastercard to help consumers make quick and easy transactions on the high street.
Dubbed Orange Cash the new product costs five pounds, can be loaded with up to £5,000 and like a pay-as-you-go mobile phone it prohibits users from spending more than they add to the card.
MasterCard PayPass contactless technology enables users to quickly purchases of £15 or less simply by swiping their card on specially designed PayPoint terminals but what makes the Orange Cash card unique is that it works as a loyalty card as well, giving customers rewards such as free texts, airtime and Orange shop vouchers.
Orange customers will be able to securely keep track of their Orange Cash card by texting a special number that keeps them up to date with any transactions and managing their accounts.
Pippa Dunn, Vice President of Orange Propositions, said: “We’re excited to be launching such an innovative product for UK consumers in the financial services space.
“With Orange Cash, users will not only benefit from the convenience and control our new contactless prepaid card will offer them, but the unique ability to collect and redeem rewards against future Orange products and services – helping them make their money really work for them each time they spend.”
Yesterday Orange announced that it has secured the exclusive selling rights to the new LG 3D phone, the first 3D phone to be sold in the UK, further demonstrating the firms commitment to exploring technological advances.