As Online Fashion Week draws on consumers heading to Westfield London over the coming days will have the opportunity to experience new fashion technology as part of the shopping centre’s week-long Big Fashion Wardrobe project.
Technology provider Nedap Retail’s Tweet Mirror is in place at the west London shopping hub, allowing people to see what they look like in different fashion outfits before sharing real-time images of themselves with contacts on social media websites.
An interactive and social way of shopping, the mirror is marketed as being beneficial to both shoppers and retailers.
Consumers can get friends’ feedback on how they look, while the picture taken using Tweet Mirror can be sent to customers’ personal accounts accompanied by a link back to the brand’s website, thus presenting another chance to buy a product online.
New systems are being trialled all the time, and the recent Retail Business Technology Expo in London showcased some of the innovative products that could be appearing in shops later this year.
Among the gadgets Retail Gazette experienced that retailers may be able to use to better understand their customers or improve service levels include mobile payments systems, as designed by firms such as Verifone and Global Bay, and face recognition systems from firms like HP.