A new Waitrose grocery store opened on St Helier, Jersey yesterday, the retailer’s second ever outlet on the island.
At 16,000 sq ft the shop, located on La Vallee Des Vaux, will work with around 25 different local producers to offer customers 350 locally produced food and drink products.
Waitrose is opening five stores in the Channel Islands, with this latest St Helier outlet being the third, as its embarks on its first forays outside of mainland Britain.
Graham Heald, Director of Waitrose Jersey Ltd said: “This is a very exciting time for us, we have been overwhelmed by the response we’ve had so far from shoppers in Jersey and hope that Waitrose St Helier will receive and equally warm welcome.
“We’ve been delighted with the quantity and quality of food and drink produced in Jersey and one flagship local product that we will have on sale from Friday is the first crop of Jersey Royals.”
The grocer’s first Channel Island store opened in St Saviour in Jersey on the February 18th, another was unveiled on March 10th in Guernsey and one more on each island is scheduled to arrive in April.
Over 100 new jobs will be created by the Jersey stores and a further 200 or so former employees of Sandpiper CI, which Waitrose bought the properties from, have now become partners of the John Lewis Partnership.
Sales across the partnership saw a dip last week but Waitrose sales managed to increase year-on-year by 4.5 per cent.