From today e-tail grocer Ocado will be extending its delivery services to Wales and the west of England, increasing its customer base by an extra one million homes.
With its new regional distribution spoke in Avonmouth, Bristol now fully operational, Ocado anticipates an increase of 10,000 orders per week.
The site has opened with 20 delivery vans and 45 drivers but once it is running at peak capacity it should employ up to 170 people and operate 60 vans.
Jason Gissing, Ocado co-founder, said: “We are delighted to be in Bristol. This distribution spoke will enable us to bring our innovative, time-saving supermarket experience to one million new front doors in Bath, Bristol, Cardiff and the surrounding areas, offering customers a huge range of quality, great-value groceries and products.
“It’s not only fantastic for customers but for the local job market too, and the ongoing growth of our business.”
A plot of land in Wimbledon, London was purchased by Ocado last month with the intention of increasing its delivery capabilities in the south of England with another new distribution centre.
With Waitrose, its main supplier, expected to begin online deliveries in London after improving its web platform last month, some suggested that it could threaten Ocado.
However with Ocado continuing to expand outside of its original home within the M25, the grocer will be confident that it can build on its recent trading success.
In February the e-tailer posted its first ever profits for a financial quarter, and in full-year results its gross sales increased 29 per cent.