Industry lobby group the British Retail Consortium (BRC) is to join forces with internet goliath Google to create a quarterly report tracking online retail traffic, it was announced today.
The Online Retail Monitor (ORM) will report on trends and changes in the number of unique visitors to the websites of retailers, ranking companies, analysing regional differences and comparing multichannel and online-only retailers.
With online platforms becoming increasingly vital for the sector, visitor numbers are a key measure of success and this new report will be a reputable source of website traffic analysis.
Google’s John Gillan launched the report at the BRC’s Multichannel Retail Conference today, saying: “The launch of the Online Retail Monitor marks a huge step in achieving multichannel measurability for the online retail sector.
“The tool will be able to quantify the growing traffic to the fast-changing retail industry, as well as establish key trends and determine retail hot spots for online traffic.”
Online sales are already monitored by the BRC through a monthly report published in association with KPMG, and this new report will help to give a clearer picture of the growing online retail sector.
Whilst overall retail sales fell back in February due to waning consumer confidence, online sales jumped a further 20 per cent year-on-year with the medium still in its honeymoon period.
Gillan added: “As the most advanced e-commerce country in the world, the ORM can further drive the UK retail economy.”