High Street giant Marks & Spencer (M&S) is today launching an appeal to its customers to donate any unwanted or unused clothes to Oxfam.
On March 24th 367 M&S stores across the country will be accepting donated clothes and accessories and hope to collect as many as 500,000 items.
An advertising campaign fronted by X-Factor judge Dannii Minogue will be launched tomorrow, promoting that every item donated to the cause will earn M&S customers a £5 off voucher when they then spend £35 on fashion in-store.
Richard Gillies, Director of Plan A, CSR and Sustainable Business at M&S, said: “It’s clear that far too many clothes still go to landfill when they could be making money for charities and helping the environment.
“We’re calling on our customers to donate their clothes: it’s an easy way to make a difference and you get a great M&S money-off voucher.”
The Spring ‘One Day Wardrobe Clearout’ event is part of the M&S Plan A campaign which aims to increase recycling in the UK and promote environmental causes.
Oxfam estimates that £1.5 billion a year in revenues are lost by charity shops by people throwing away old clothes, and this money represents three times the annual income of some of Britain’s biggest charities.
Oxfam’s Director of Trading David McCullough said: “The M&S and Oxfam Clothes Exchange has been an incredibly successful partnership for us.
“The generosity of the thousands of M&S customers who have donated to our shops has helped us raise more than £3.5million to support our ongoing work fighting poverty around the world.”