Property agent King Sturge has secured three new small store locations for upmarket grocer Waitrose, helping the company continue its rapid expansion into convenience retail.
The new outlets are based in Sutton Coldfield, Cardiff and Shrewsbury, with the former set to open this week – on Thursday March 31st.
Waitrose hired King Sturge last August in order to locate and agree terms at properties of between 3,000 and 7,000 sq ft, and with the grocer aiming to open around 300 convenience stores in the next ten years the initial trio are sure to represent the first of many.
The property agent was tasked with acquiring properties from the M4 up to the Scottish borders, helping the supermarket group expand its presence outside of its traditional areas of trading.
Retail partner at King Sturge Tom Keys-Toyer said: “This trio of new stores for Waitrose demonstrates that the supermarket chain is now making real headway in its convenience store opening programme.
“The new Cardiff store is particularly significant, giving Waitrose a strategically important location in the principality’s capital.
“But the Sutton Coldfield and Shrewsbury sites also provide it with highly competitive pitches and a strong footing in key West Midlands towns.”
In January the retailer opened a 3,000 sq ft store in west London dubbed Little Waitrose, which it is using as a trial to gauge consumer opinion towards a potential new sub-brand of that name.
A statement from the company at the time revealed that if the London venture is successful, the Little Waitrose fascia will be rolled out in its similar-sized stores in Manchester and Cambridge later this year.