Online pet products retailer Petsupermarket.co.uk has reported a turnover of £6 million for 2010, with last summer’s website re-launch said to be a major factor behind its impressive annual performance.
A company statement published today reveals that sales grew 44 per cent year-on-year and there was a 58 per cent increase in order volumes during 2010, while the average visitor to the site spent £50.
Customer engagement with the online business also improved, with the number of registered site users jumping nearly 68 per cent over the course of the 12-month period.
Further improvements to the website are planned in 2011, in association with internet solutions provider CShop, and Managing Director of the company Mark Berriman is confident of further expansion in the months ahead.
“I am proud that we succeeded in growing our business in what has been a tough year because of a tightening market, but these are an encouraging set of results,” he explained.
“The opportunities that exist are still numerous, particularly in the small animal, reptile and aquatics sectors and I wish to make Pet Supermarket the number one choice for any pet owner buying online.”
Pet Supermarket is not the only retailer currently taking advantage of the growing online market for pet information and products.
Earlier this week, Pets at Home’s multichannel team launched a new Pet Care iPhone/iPad/iTouch application, which gives users the opportunity to hear the retailer’s latest news and store information about their pets.
The move follows the recent launch of a Click and Collect service at the company, and Pets at Home Director of Multichannel Matt Stead said the firm is committed to interacting with its customers “using all the latest technologies”.