UK retailer Marks & Spencer (M&S) will open a new store and launch an e-commerce operation in France later this year, the company announced today.
A new womenswear and food outlet is set to open on the Champs-Elysées in the heart of Paris in time for Christmas, while a new retail website written in French and trading in euros will also go live.
Today’s announcement represents the first major indication of M&S’s international expansion since CEO Marc Bolland revealed plans for global growth in November last year.
It also comes just over a month after the retailer appointed Jan Heere as Director of International to oversee the move into new territories.
Commenting on the company’s plans for France, which have been described as a “bricks & clicks strategy”, Bolland said: “M&S has great brand awareness here in France and a place in customers’ hearts.
“We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”
The Champs-Elysées store being acquired by M&S currently employees 30 staff, all of whom will be kept on by the UK retailer after taking part in a comprehensive training programme in the coming months.
It was also announced today that M&S is in advanced talks with UK franchise partner SSP about the potential opening of Simply Food outlets across Paris, and the search is on for suitable sites.