Morrisons has joined in the grocery petrol price war today as supermarkets battle for customers’ money in the build-up to the forthcoming Easter and bank holiday season.
Anyone spending more than £40 in store will receive 6p off every litre of petrol or diesel they buy, which raises the bar set by fellow grocers Sainsbury’s and Co-operative in recent weeks.
Sainsbury’s is currently offering a discount of 5p per litre to people who purchase goods worth £50 or more, while the Co-op reduces fuel prices by 5p per litre for those who spend at least £30 in its stores.
Thousands of motorists are expected to take advantage of the predicted hot weather and extra holiday time in the coming weeks, and the supermarkets seem fully aware that this is likely to prompt a rush to pumps.
Commenting on the Morrisons offer, which runs until May 5th, the retailer’s Marketing Director Richard Lancaster said: “With petrol prices at an all time high and disposable income down £100 a month on last year, we want to provide our customers the best deal on the market.
“We know that over the Easter holidays and the royal wedding, motorists will want to travel further to visit friends and relatives, but will be put off by the cost of petrol.
“Our offer ensures that our customers can enjoy this time and worry less about the cost.”
The fuel price battle comes as findings from grocery market analyst IGD’s ShopperTrack study show that consumers now intend to shop less often and more locally due to the high cost of fuel.
Some 52 per cent of shoppers indicated that they would cut down on the number of times they head to the shops if petrol prices continue to rise, while half of those surveyed plan to use shops nearer to them in order to use minimise their driving time.
Two-fifths of respondents suggested they will do more shopping in supermarkets with petrol stations, but almost a third of people said they would also consider increasing their online shopping to save on motoring costs.
Joanne Denney-Finch, CEO of IGD, said: “Petrol prices have shot up in the last two years forcing shoppers with cars to make tough decisions on how they spend their money.
“They also plan to reward stores that give fuel discount vouchers and supermarkets with forecourts, as they are seen as offering cheap petrol.”