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Feelunique sales soar as e-tail sector stays strong


Online health & beauty retailer grew turnover by 50 per cent to £16.1 million in the year to the end of March 2011, according to a statement published today.

Highlighting the huge potential that remains within the online retail sector, the company also posted a 64 per cent rise in EBITDA to £985,000 and an 80 per cent upturn in like-for-like sales. It has predicted similar growth in the next 12 months.

Feelunique sells around 13,000 products from more than 400 different brands, and last year rolled out a TV advertising campaign that helped raise its profile across the UK.

Results announced today represent record sales and profits for the Jersey-based e-tailer, and its CEO Aaron Chatterley told Retail Gazette last year that he has ambitions for the business to “own” the online health & beauty space like and dominate the internet fashion and entertainment markets respectively.

Reflecting on today’s results, Chatterley, who co-founded the business in October 2005 with Managing Director Richard Schiessl, said: “We are continuing to enjoy a buoyant trading environment as more consumers switch to the internet as their primary shopping channel.

“We could have grown sales even more aggressively over the last year, but we have a responsibility to provide a premium sales environment for the brands that we sell, rather than discount heavily.”

Feelunique sells products from brands such as Elizabeth Arden, GHD and Clarins, and the company’s success over the last year reflects that of the overall e-tail sector during that time.

Last Friday IMRG and Capgemini’s e-Retail Sales Index showed that while the high street had a quarter to forget during the first three months of 2011, online retail sales increased by 18 per cent year-on-year.

Online spending in March alone totalled £5.1 billion, with clothing accessories experiencing the largest rise in online sales of any sector at 21 per cent month-on-month.

Health & beauty product trade grew by 20 per cent compared to February, and was up 32 per cent year-on-year, emphasising the huge potential that exists for e-tailers such as Feelunique.

Published on Sunday 17 April by Editorial Assistant

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