The John Lewis Partnership will open an at home store in Tamworth in the autumn of this year, it was confirmed today.
Around 200 new jobs will be created at the 42,000 sq ft site which is located at the Ventura Retail Park in the West Midlands town.
Last week the retailer announced that a new John Lewis at home store in Newbury, Berkshire will open in 2012, adding to the four existing outlets around the UK.
Andy Street, Managing Director of John Lewis, commented: “Research has shown that customers would prefer greater convenience and ease of access to our inspiring products, great value and exceptional service.
“The confirmation that we will open John Lewis at home in Tamworth is testament to our commitment to deliver this to shoppers both in the West Midlands and across the UK.
“We believe our Tamworth shop will complement our full-line department store in Solihull and will provide our customers with a broader, more convenient shopping offer.”
At home stores offer a more specialised product range than traditional John Lewis shops, focusing on furniture, furnishing accessories, electrical and home technology items.
John Lewis has committed to investing £7 million in the new at home store and is expanding further in the surrounding area when its opens a full-line department store in Birmingham city centre in 2014.
Tim Harrison, Head of Format Development at John Lewis, added: “Our at home shops are integral to our multichannel growth strategy.
“The Click and Collect service and online ordering points in-store have proven extremely successful in at home shops to date by providing customers with access to the wider John Lewis online assortment including fashion, beauty and nursery.
“We recognise that our customers’ shopping habits are changing and at home shops provide our customers with more convenient ways to shop.”
After the successful launch of the at home format in Poole in October 2009, the retailer has since opened similar stores in Croydon, Swindon and Tunbridge Wells and plans a further three for this year.
The Tamworth shop is being leased by the Aucott Group, with John Lewis represented in the deal by Cushman & Wakefield and Ashworths Chartered Surveyors.