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Sainsbury’s appoints 2 new non-food bosses


The UK’s third largest grocer Sainsbury’s has recruited two new Business Unit Directors (BUD) to lead future development of its clothing and general merchandising (GM) departments.

James Brown has been appointed as BUD for Clothing, having previously held the position of Trading Director for Clothing, Footwear and Home & Furniture at Littlewoods Shop Direct, while former John Lewis Buying Director Robbie Feather joins as GM BUD.

Brown, who has also held senior roles at Matalan and Marks & Spencer, will help grow Sainsbury’s TU clothing brand, which last week launched a major new TV and print advertising campaign in the UK.

Feather, who was responsible for electricals and home technology at John Lewis and has also worked for Asda in the past, will help develop strategies for Sainsbury’s GM growth, which has been identified as a key driver of the retailer’s overall non-food expansion plans.

Commenting on the appointments, Sainsbury’s Group Commercial Director Mike Coupe said: “I am delighted to welcome James and Robbie to Sainsbury’s - they bring a wealth of experience and have worked for some of the UK’s most successful retailers.

“I am sure they will make great additions to our team and will play a key role as we continue with our exciting expansion plans for non-food.”

It has been a week of senior management changes at Sainsbury’s, with Group Development Director Darren Shapland announcing yesterday that he will be leaving his position in July this year.

Luke Jensen, currently Managing Director of Non-Food at the retailer, will take over Shapland’s responsibilities, excluding the work he did for the company’s convenience, bank and property departments.

An announcement on Jensen’s replacement will be made in due course, while Brown and Feather are set to officially join Sainsbury’s later this year.

Published on Tuesday 10 May by Editorial Assistant

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