Owner of fashion brands Coast, Oasis and Warehouse, Aurora Fashions, is now offering a new delivery service which claims to bring items to customers’ doors in just 90 minutes.
Only available in London at present, but due to be rolled out to other locations shortly, the new service is run by internet start-up company Shutl.
As part of the ordering processes customers on the Oasis, Coast or Warehouse websites can now choose the fastest delivery option when checking out their items, and Aurora claims that it is the first fashion retailer to make this possible.
Hash Ladha, Group Multichannel Director at Aurora Fashions, said: “Our customers want the freedom and flexibility to shop and buy in whatever way best suits their lifestyle.
“They can now order a product across any of our brands in the afternoon and be wearing it that same evening, which is a fashion first.
“We have upgraded all our delivery options and we now provide the widest range and fastest options available to our customers with both same day and 90-minute delivery.”
Aurora has improved its in-store payment systems with the help of technology provider DigiPos, as it continues to reshape and improve it business.
Along with the 90-minute service, Aurora has developed a new premium next day delivery option which allows customers to ensure they receive their items the following day from making the purchase even if the order was placed after normal working hours.
Ladha added: “Premium next day delivery uniquely extends normal next day ordering hours to midnight, seven days a week.
“Combined with 90-minute deliveries, this positions Aurora at the forefront of new developments in multichannel retailing in response to customer demand.”
Tom Allason, Shutl’s founder and CEO, commented: “We are delighted to be working with Aurora to offer such a world-leading and consumer-centric shopping experience.
“This is the most sophisticated implementation of our service to date and the result is the world’s fastest fashion.”