Planning permission for a new John Lewis store at New Street train station in Birmingham has been submitted today, following a positive public consultation.
Of the 1,650 people who participated in the consultation 93 per cent were in favour of the development, which will total 250,000 sq ft in size and is estimated to create as many as 650 jobs.
The proposed department store is part of a larger redevelopment scheme at the train station and adjoining Pallasades shopping centre, which has already got underway.
Andrew Skidmore, Programme Sponsor for Network Rail, commented: “The project will also deliver huge economic benefits to Birmingham by opening up the city for regeneration.
“Today’s plans make the economic case for the redevelopment even stronger, by directly creating 650 new jobs and kick starting the transformation of the south side of the city.”
Birmingham has transformed itself into a major retail centre over the last decade, as investigated by Retail Gazette earlier this year, and the renovations planned by the city will further boost its appeal to shoppers.
Feedback from the consultation revealed that the scheme’s ability to create a significant number of jobs was a major selling point to local people and that support for the construction would continue as long as disruption to commuters was kept at a minimum.
The unique design of the John Lewis store, which will see it emerge from the train station as a wide and flat Perspex cylinder, was seen as fitting with the surrounding area during the consultation.