High street retailer Debenhams will now be able to expand its online offering after today signing a contract with logistics firm DHL.
The deal will see DHL carry out order fulfilment of e-commerce service for Debenhams Direct, the trader’s online platform, from the Debenhams distribution centre at Peterborough until 2015.
Up to 350 new jobs will be created by the agreement at the new site in Sherburn In Elmet in Yorkshire which commenced operations in April 2011 and will now be run by DHL.
Paul Leggett, Head of Logistics at Debenhams, commented: “The wealth of experience and speed of delivery DHL has brought to this operation meant we were able to meet our desired deadline of implementing the new fulfillment system within 26 weeks.
“We wanted to take strategic ownership of our multichannel retail fulfillment, ultimately enabling us to serve our customers better.
“We are confident in DHL’s ability to create a large scale solution using its existing skills and industry knowledge, and are delighted to extend this great partnership with them.”
Debenhams wanted to increase the capacity of its online operations by hiring a new supply chain partner and now believes that order volumes will reach two million parcels this year, growing to four million over the next four years.
DHL has agreed several contracts with major retailers over recent months, including DIY retailer B&Q and leading grocer Tesco.
Paul Richardson, Managing Director, Fashion, at DHL Supply Chain UK & Ireland, said: “This is one of the largest fashion fulfilment operations of its type in terms of implementation, with DHL providing a holistic service to the retailer inclusive of IT infrastructure.
“Our partnership with Debenhams has lasted well over a decade, and this new contract is testament to the quality of service we can deliver.”