Electrical retailer Best Buy has this morning opened a store at Castle Marina Retail Park in Nottingham, its ninth outlet in the UK.
Singer Alesha Dixon will mark the store opening with a live performance on Saturday morning, just as she did at the unveiling of the company’s Hayes and Cribbs Causeway shops last month.
It is now just over a year since Best Buy Europe, the joint venture between US-based Best Buy and UK mobile phone retailer Carphone Warehouse, unveiled its first British store and portfolio growth has proved steady rather than speedy.
In the years leading up to the business’s arrival on this side of the Atlantic, speculation was rife that up to 200 stores would be opened in quick succession, but the global recession has meant that such ambitious expansion plans had to be put on hold.
Last year Best Buy opened up in Thurrock, Hedge End, Merry Hill, Aintree, Croydon and Derby, while just two more stores are set to arrive, in Rotherham and Enfield, before the end of 2011.
Managing Director of Best Buy in the UK Steve Jensen argued this month that the electricals specialist has followed the right strategy considering the challenging environment for all retailers in the last two years.
“The UK is a mature market for consumer electricals retailing; however we feel there is a real opportunity to deliver better service through our people,” he explained.
Commenting on the latest addition to the company’s property portfolio, General Manager at Best Buy Nottingham Mark Shapland put a positive spin on the business’s store opening strategy.
“Nottingham marks the third new Best Buy store to open this year and the ninth in the UK, and each grand opening weekend has been bigger and better than the last,” he stated.
“We have 100 new team members from the local area who, after nine weeks of intensive training at our Blueshirt Academy, are raring to show Nottingham how different we are from any other technology store.”
The 33,000 sq ft Nottingham store has already launched a number of special weekend promotions to coincide with the new opening.
From today through to Monday the store will also play host to DJs, live product demos and a Best Buy tour bus with on-board 3D cinema.