Experienced retail executive Simon Burke has joined the mobile voucher industry becoming Chairman of Eagle Eye Solutions, it was confirmed today.
The former CEO of Virgin Entertainment Group, Chairman of Hamleys and failed takeover bidder of WHSmith, will help Eagle Eye to offer it’s easy-to-install in-store mobile voucher solutions to even more retail clients.
Amongst the firm’s current clients are electricals retailer Comet, fashion firm Aurora, Blockbuster and Virgin Active.
Burke commented: “I am very pleased to be joining Eagle Eye. Mobile vouchers are the next big thing in retail and leisure.
“This technology offers the only easy way to redeem these vouchers securely and in a way which tracks the usage, both of which can be invaluable to businesses.
“I look forward to working with the Eagle Eye team and helping to drive this innovation further into the retail and leisure sectors.”
Vouchers are becoming an increasingly popular way to shop in the UK and with the possibilities of the mobile as a retail tool now almost limitless, Eagle Eye is operating in a fast expanding market.
Burke is also currently the Chairman of Hobbycraft and Mitchells & Butler, as well as a director at the BBC.
Steve Rothwell, CEO of Eagle Eye Solutions, said: “We’re delighted that such an experienced and high profile figure in the retail industry is joining Eagle Eye at a time when we’re enjoying a rapid expansion of our retail partnerships.
“Mobile vouchers are going to be key for retail mobile marketing and it’s great that our solutions are going to play such a central part in the system.”