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Royal wedding sets trend for summer of shopping


By Ben Sillitoe

So, the dress was made by Alexander McQueen Creative Director Sarah Burton, and other established British fashion brands were given a public thumbs up by guests at Friday’s wedding between Prince William and Kate Middleton.

The big event, which grabbed more headlines, and filled more TV screens over a weekend than Katie Price, Justin Bieber and Wayne Rooney have during the whole year, can justifiably be said to have been a major success for the UK fashion world - and may even result in a boost to sales in the coming months.

Sarah Burton was responsible for designing the new Duchess of Cambridge’s post wedding evening attire and also maid of honour Pippa Middleton’s flattering white silk dress, while there were nods to other big name British companies from other members of the wedding party and the rest of the congregation.

Prime Minister David Cameron’s wife Samantha, although surprisingly without a hat, showed her support for British fashion by donning an emerald dress from Burberry, while the Duchess of Cornwall plumped for an outfit from Anna Valentine - the designer responsible for her outfit when she married Prince Charles.

With television networks beaming the nuptials of the future king of England and his bride across the world, as well as the service being broadcast live on YouTube, the fashion on show would have been seen by billions of people.

And with that in mind Vivienne Westwood, Catherine Walker and Angela Kelly will be pleased that Princess Eugenie, mother of the bride Carole Middleton and Queen Elizabeth II opted to wear these respective designers, showcasing them to a massive global audience.

Department store group Debenhams has acknowledged that sales assistants at its outlets across the UK have noted a consumer reaction to the fashions worn during Will and Kate’s big day, with the colours chosen by wedding guests already in demand.

Ed Watson, a spokesperson for the retailer, commented: “It seems at the age of 85 the queen is still a fashion icon. We’ve been inundated with shoppers across the country taking a lead from the colours worn at the wedding.

“Despite the debate over their role, the royal family still exerts a huge influence over the entire nation.”

A special mention should be reserved for men’s formalwear company Moss Bros, a retailer currently implementing a number of operational changes to help reinvigorate the brand, which was given a royal seal of approval by London Mayor Boris Johnson.

When complemented on his appearance in a BBC interview ahead of Friday’s service, the mayor said: “And this comes, I’m delighted to say, from Moss Bros in Fenchurch Street, and I’m indebted to Pam in the firm’s Fenchurch Street store for her hard work in getting me as smart as she could.”

We’re sure Moss Bros was delighted with the publicity, but not certain Johnson will be having the same influence on UK’s fashion trends as the new princess anytime soon.

Published on Tuesday 03 May by Editorial Assistant

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