The UK’s leading supermarket chain Tesco has poached Matt Atkinson from one of its suppliers to help boost its brand and online presence.
Atkinson was formerly the CEO of Evans Hunt Scott (EHS) a direct marketing, data and digital communications firm which has been working with Tesco on its Clubcard offer since 1995.
In recent years he has been responsible for EHS’s international digital business, leading mobile and social media projects for international companies such as Unilever and Jaguar, and also has extensive branding experience.
Tesco Deputy CEO and Chief Marketing Officer Tim Mason said: “Matt has worked closely with us for many years and brings a wealth of experience to help us with our strategic objective to “Be a creator of highly valued brands”.
“He brings a depth of experience of leading marketing projects for large international brands including Barclays, Johnnie Walker, and Volvo.”
Tesco also announced that construction work on its new e-commerce distribution centre in Enfield, north London has now been completed by its developer Gazeley.
Announced in October 2010 the site, which is thought to have cost around £20 million and covers 152,000 sq ft, will act as a combined home deliveries and Tesco Express logistics centre for the Home Counties and London areas.
Ben Woolman, Tesco’s Construction Development Manager for the South West, commented: “This project represents a significant investment for Tesco and is a key to growth for the Tesco Dot Com function of the business.
“Choosing the right developer was crucial. Our decision was swayed by both Gazeley’s high quality of build and the speed in which they could respond to our needs.
“Obtaining planning permission in just seven weeks meant we could transition quickly from design stages to starting on site.”