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Asda to undertake Netto rebranding process


The UK’s second largest grocer Asda will start the rebranding of many of its newly acquired former Netto stores this month, and the company announced today that Fujitsu UK & Ireland will help transform the IT network in these outlets.

Old Netto systems will be decommissioned and Fujitsu will undertake a complete technical overhaul, with servers, tills, point of sale solutions and self-service checkouts changed so they are in line with Asda’s other 360 stores across the UK.

Each store being revamped will be closed for two weeks while the rebranding takes place.

The Office of Fair Trading announced in March that Asda’s £778 million takeover of Netto will not be referred to the Competition Commission, allowing it to acquire 147 stores from the budget retailer.

Adding to its property portfolio in this way has enabled Asda to hold off the challenge from supermarket rival Sainsbury’s in the race to be the UK’s second largest grocer behind Tesco.

Commenting at Asda’s end-of-year trading announcement in February, CEO and President of the company Andy Clarke said: “We have opened less space than some of our competitors so on that basis there is a challenge to maintain our number two position in food.

“Last year’s growth, however, has shown we have outperformed the market. The acquisition of Netto will become an important fabric in underlining our position as the second largest food retailer.”

Published on Friday 03 June by Editorial Assistant

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