High street retailer Marks & Spencer (M&S) has named Arcadia’s Marketing Director Alison Jones as its new Brand Director for General Merchandise.
In her new role she will help develop and lead the brand strategy for the company’s clothing and homeware divisions, building on priorities laid out by group CEO Marc Bolland in his “evolution not revolution” speech last November.
Jones will report to M&S Marketing Director Steve Sharp when she joins her new employer later this year, although it is not yet clear what her start date is.
Bolland detailed plans for M&S’s new branding direction during the firm’s end-of-year results presentation last week and said that clothing ranges will be segmented into two key category areas, M&S Man and M&S Woman, which Jones will help develop.
Last month the business announced two new senior arrivals, with John Lewis’s Rob Weston becoming its new Brand Director for Food and former-Mars manager Damian Guha its new Trading Director for Home.
Other notable appointments made by M&S this year include new Simply Food boss Christopher Taylor and Head of Buying for Womenswear Sara Bradley, who joined from Morrisons and Sainsbury’s respectively.
Meanwhile in a major coup earlier in the year, the company lured CEO of Tesco.com Laura Wade-Gery to the role of Executive Director of Multichannel E-commerce.
The retailer is also looking for new non-executive directors following the announcement last month that Louise Patten and Chairman of the Nomination & Governance Committee Sir David Michels will soon be stepping down.