The telecommunications firm formed by the merger of Orange and T-Mobile, Everything Everywhere, is to expand its UK store portfolio to 750 it was announced today.
By the end of 2011 the business plans to have opened a further 30 new outlets in the UK, all branded as Everything Everywhere and offering all products & services from Orange and T-Mobile.
Trial stores were first launched by the company in February which allow customers to have more interaction with products, download apps, charge their phones and go online in-store.
Tom Alexander, CEO of Everything Everywhere, said: “The new stores will be branded Everything Everywhere and will sell Orange and T-Mobile products.
“It means that by the end of this year we’ll have created more opportunities for our people, more choice for our customers and more potential for our business.”
It was also confirmed today that concession and 50/50 joint Orange/T-Mobile stores will still be trialled by the firm alongside the Everything Everywhere branded outlets.
Results for the firm’s first nine months, published in February, showed that revenues had grown 1.5 per cent for the operation since the merger and an internal survey has shown that footfall increased 25 per cent compared to other communication retail stores in recent months.
Alexander added: “The trial results have already shown us that we’ve tapped into an incredibly successful and highly engaging customer experience formula within the Everything Everywhere format, and that our two brands Orange and T-Mobile, as well as our customers, are benefiting.”