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Bike e-tailer Wiggle launches Dutch website


The UK’s leading online cycle and tri-sports retailer Wiggle is expanding its international reach by launching a new e-store in the Netherlands.

Having gone live today, the new site represents the sixth country that Wiggle operates in having entered the French, German, Spanish and Japanese markets after establishing itself domestically.

Originating as the independent bike shop ‘Butlers Cycles’, which opened in Portsmouth in 1920, the businesses was permanently rebranded as Wiggle in 1999.

Martin Talbot, Wiggle’s Director of Marketing, commented: “When looking at international markets Holland is an obvious choice for us.

“The Dutch are fanatical about bikes so this is a great opportunity for Wiggle to enter the market and offer Dutch customers the chance to experience the full range and service that Wiggle customers elsewhere in the world know and love.”

Many successful UK retailers are currently looking abroad for further expansion opportunities but knowledge of local markets is essential for success in these enterprises and Wiggle believes that its use of a Dutch payment system is an example of how it has done the necessary research.

Talbot added: “We have tailored the site to a Dutch audience by offering iDeal, which is one of the most popular payment methods in Holland.”

Wiggle was given a huge managerial boost late last year when Andy Bond, the former CEO of supermarket giant Asda, joined its board as a non-executive.

At present Wiggle ships products to over 70 countries around the globe, with deliveries to Europe currently free of charge.

Published on Monday 25 July by Editorial Assistant

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