Leading supermarket Sainsbury’s has become the first of the major supermarkets to suspend advertising with The News of The World (NOTW), following phone tapping allegations.
In the last 24 hours families of dead soldiers have been added to the list of those who have apparently had their phones hacked by the newspaper, following allegations that victims of the 7/7 bombings, families of the murdered children in the Soham case and murdered teenager Milly Dowler were all targeted.
With evidence reportedly emerging that regularly payments were being made by NOTW to police, it seems that the pressure to abandon its relationship with the media organisation had become too strong for the UK’s third largest grocer.
A Sainsbury’s spokesperson said: “Due to the rising concerns of our customers we are suspending any advertising in the News of the World until the outcome of the investigation.”
Yesterday retailer The Co-operative Group announced it was stopping its advertising campaigns in newspaper, following the lead of car manufacturer Ford and building society Halifax.
Supermarkets had been the focus of much media speculation and public pressure through social media sites to drop their associations with the News International owned paper, due to the large double page advertising campaigns they often conduct within it.
Morrisons is so far the only major supermarket to go on record that it has “no plans” to change its advertising strategy, whilst Tesco is currently reviewing the situation and Asda is yet to comment.