Summer sales season got underway at John Lewis last week pushing year-on-year sales comparisons into growth at every single one of the retailer’s department stores.
Figures released today show trading levels across all John Lewis outlets and platforms rose by 20 per cent compared to the same week in 2010, helped by the early launch of its clearance sale this year.
To capitalise on late night shopping the sales were started on Thursday rather then Saturday in stores with its fashion department in particular reaping the benefit.
Its Cardiff store recorded the best year-on-year sales growth of any store, up 28.2 per cent, whilst online sales at Johnlewis.com improved by 45.8 per cent over the seven days.
Peter Ruis, Buying & Brand Director for John Lewis, said: “Starting online on Wednesday night and on Thursday in our shops has clearly paid dividends, with us trading +14 per cent compared to the first four days of clearance last year.
“All areas capitalised on the extra days and it’s been great to hear how much Partners have pulled together to deliver this result.
“Within the merchandise directorates, Fashion led the way at +22 per cent, driven by childrenswear at +42 per cent and a really strong +22 per cent in accessories and beauty.”
Despite tough trading conditions for both electricals and homewares, both these department saw healthy trading boosts last week of 17.6 per cent and 20.5 per cent respectively.
Waitrose also had a good seven days as sales jumped eight per cent, with ambient goods the best sellers rising 11.7 per cent year-on-year.
David Jones, Supply Chain Director, commented: “And our newest shop, a ‘Little Waitrose’ convenience store in Wimbledon Hill, opened on Monday last week and smashed all sales expectations as tennis fans popped in before a match.”