General merchandise retailer Argos is today launching a new marketing campaign to highlight its click & collect services, which allow shoppers to buy goods online and pick them up in store on the same day.
The £4 million advertising drive comes after Argos reported an 18 per cent decline in profits during the last financial year and as it continues to see sales fall in 2011, primarily due to a weakened consumer electronics market.
Argos still remains a popular place to shop though, and today’s statement indicates that it welcomes more than one million people to its website every month.
Its new ads will allow the retailer to showcase its click & collect facility, which it says offers online shoppers “instant gratification” because they are able to pick up items in store just four hours after ordering them.
Karen MacLachlan, Marketing Director at Argos, commented: “We are shaping the future of shopping with routes to market suitable for all shoppers.
“Time-poor shoppers want a quick reliable online shop with ability to pick-up the same day. Bricks and clicks are inextricably linked.
“With over 750 stores throughout the UK, typically within ten minutes of customers’ homes, we’re finding this to be a major competitive advantage.”
Launching on digital, social, TV, VOD, radio and outdoor platforms, the new ad campaign comes at a time of significant multichannel development at Argos.
Last month the company launched the Argos TV channel on Sky, while to date 1.7 million people have downloaded the Argos iPhone app since it was launched in 2010.
Commenting in March, Managing Director of Argos at the time Sara Weller indicated that the company was focused on developing its multichannel proposition to keep up with the demands of the modern consumer.
“The launch of our new TV channel will see us really delivering on our commitment to offer our customers a whole range of convenient ways to shop with Argos,” she said.
“Our ability to connect between channels means that the content we will be producing for Argos TV will also have wider potential applications online and in store, adding further to customer choice, value and convenience.”