By Gemma Taylor -
Supermarket Sainsbury’s has appointed a new Marketing Director, it was announced today.
Mark Horgan, who is currently Managing Director of Mastercard’s Access Prepaid Worldwide subsidiary, will join the operating board within the next six months.
Horgan will lead customer insights & loyalty, brand communications and non-food marketing for the company, and it is felt that his previous experience with top brands such as MFI Group, where he served as Group Marketing and Strategy Director, makes him ideally suited to the role.
Speaking of the appointment, Sainsbury’s Group Commercial Director Mike Coupe said: “Mark brings with him a wealth of experience and I am sure will be a real asset to the team.
“He has a fantastic background working for some of the world’s high profile brands and he has the expertise needed to develop the brand and to be a great success at Sainsbury’s.”
The appointment follows the food retailer’s reshaping of leadership within its digital team, as the company aims to continue to develop its focus on customer service.
Horgan praised the company as he commented on his new role, saying: “Sainsbury’s is one of the UK’s most respected companies.
“It is renowned as a brand with an innovative, exciting approach to marketing that listens and quickly responds to the needs of its customers, something that is vitally important in the competitive world of retail.
“The talented team it has in place has delivered a number of industry leading campaigns over the last few years and I look forward to working with them to develop new ideas in the future.”
Sainsbury’s, which reported a 1.9 per cent year-on-year increase in like-for-like sales for Q1, has also today announced the opening of a new store in Heaton, Newcastle, creating 80 new jobs.
The new 67,000 sq ft Sainsbury’s will soon replace the existing store in the area, which is to be knocked down and replaced with a car park and new petrol station.
Britain’s third largest grocer has been working with a number of groups to help find work for those who face barriers to finding employment. Remploy, Working Links and The Prince’s Trust have all helped to fill vacancies as part of a recruitment drive.
The Heaton store is also more environmentally friendly, hoping to reduce the company’s carbon footprint using sun pipes, rainwater harvesting technology and eco floor tiles.
Debra Thurley, Store Manager at Sainsbury’s Heaton, expressed gratitude to the local community for their patience during the build.
She added: “We look forward to welcoming them to our bigger, better store and hope you are as impressed with it as we are.”