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John Lewis updates IT for the mobile age


Software solutions firm TOA Technologies has been signed up by department store retailer John Lewis to implement its new appointment booking system.

The main advantage of going with TOA is that its system will be able to precisely meet the retailer’s needs for a flexible and unified way of booking and scheduling its mobile workforce.

With the new solution, customers of John Lewis will be able to book in-store visits, as part of the trader’s various service offers, via sales assistants’ mobile devices.

As the system will be linked across the group, bookings will be able to be made for any John Lewis department whilst the customer is stood anywhere inside the store.

Adrian Riley, Project Manager for Home Furnishings Measure & Fit at John Lewis, said: “Our commitment to customer service means that we are constantly looking for ways to innovate and improve the services we offer to our customers.

“We chose to partner with TOA, because its cloud-based solution can be deployed within our existing project timeframe and the company’s flexible, customer centric ethos is a perfect fit with the John Lewis service philosophy.”

Mobile devices, whether handsets or tablet computers, are increasingly being used by retailers to offer an interactive and online customer service offer in a bricks and mortar environment.

John Lewis has praised the flexibility of the TOA solution which meant it could be perfectly tailored to its branding and customer offering, and in turn allow it to be flexible with its shoppers.

Yuval Brisker, President and CEO of TOA Technologies, commented: “We are increasingly finding that our solution resonates highly with companies that have strong service philosophies so it is no coincidence that we are now working with John Lewis, one of the UK’s most forward thinking brands when it comes to customer service.”

Published on Thursday 04 August by Editorial Assistant

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