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Ocado launches virtual pop-up shop at One New Change


Online grocer Ocado is to open a temporary concept store in London allowing customers to pick and pay for items which will later be home-delivered, it emerged today.

The virtual pop-up shop at One New Change shopping centre by St Paul’s Cathedral will consist of a window display which will give customers the opportunity to ‘pick-up’ items via the Ocado grocery app.

PR Manager Ben Lovett revealed the initiative via the Ocado blog this morning, announcing that the service will be running from August 26th to September 1st 2011.

Lovett commented: “The shop will be a printed window display featuring some of our most popular items.

“Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day.”

Global grocer Tesco launched a similar scheme in Korea earlier this year where shoppers can shop-scan for items on their daily commute via an advertisment hoarding situated at train stations.

By converging a number of technologies, the virtual shop window allows customers to shop quickly and at their convenience, and also allows them to get the goods delivered whenever they wish.

“The office is buzzing with excitement to see the wallpaper go up, and to take the meaning of window shopping to a whole new level,” Lovett added.

Published on Tuesday 23 August by Editorial Assistant

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