By Gemma Taylor -
Streetwear brand Gio-Goi is to open its first store in England following successful openings in Scotland, it was announced today.
Gio-Goi will unveil a store in Manchester this week, selling the brand’s engineered streetwear as well as accessories, footwear, watches and eyewear.
Prior to these openings, the brand has sold its garments via its website, as well as in concessions in House of Fraser, and has around 300 UK stockists including Asos.com, Bank and USC.
Launched in 1988, the label was inspired by the acid house scene that had a strong presence in Manchester, and the new opening in its hometown will increase its high street presence.
Explaining the reasons for the move, Gio-Goi Managing Director Marc Killbourn said: “Consumers have responded very well to the Aberdeen and Glasgow stores so we feel it is time to drive the brand forward and take that into England.
“Naturally the first store we wanted to open here was in Manchester given the fact the brand came from out of the city’s rich music history.”
The brand opened its first store in Aberdeen earlier this year, implementing a broadband network in order to provide a ‘real-time’ overview of stock held. This allowed the business to have access to real-time data, via communication specialists Vodat International.
This has allowed the brand, a favourite among the new generation of music artists including Plan B and Deadmaus, the opportunity to increase its multichannel presence.
Killbourn added: “The stores will deliver much more than a shopping experience – they are Gio-Goi brand experiences.
“It encapsulates what Gio-Goi stands for and will be used for testing new product for both men and womenswear as well as showcasing our new brand lines, Trakstar and Contraband.”